Data Culture –  It’s not enough to just create a bunch of analytic products and drop them into an organization on an ad hoc basis. To really become a true data drive organization senior leaders need to be dedicated to creating a truly data-driven culture.  Data needs to be treated like a key asset, not something that comes and goes.  Leaders need to be front and center and show a dedication to their teams that they are fully behind the work they do.   Collie media can assist by providing insight into how to transform your organization into a data-driven organization.